What is the biggest significance of packaging box design?
Packaging is a comprehensive reflection of the brand concept, product characteristics, and consumer psychology, which directly affects consumers’ desire to buy. Packaging is a powerful means of establishing product-consumer affinity. In today’s economic globalization, packaging and commodities have been integrated. As a means of realizing commodity value and use value, packaging plays an extremely important role in production, circulation, sales, consumption, and other fields, and is an important topic that the business and design circles have to pay attention to. The role of packaging is to protect commodities, convey commodity information, facilitate use, facilitate transportation, promote sales, and increase product added value. As a comprehensive discipline, packaging has the duality of combining commodities and art.